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Ad Revenue Calculator – Earnings from Impressions & CPM

Whether you run a website, blog, YouTube channel, or mobile app, understanding your potential ad revenue before or after monetisation helps you plan content strategy and income goals. CPM (Cost Per Mille) is the rate advertisers pay per 1,000 impressions, and it varies widely by niche, audience geography, and time of year.

This calculator estimates your ad earnings from total impressions or page views and a CPM rate. Enter your traffic and the CPM your network pays to see daily, monthly, and annual revenue projections.

How to use the Ad Revenue Calculator

Enter your daily page views or ad impressions.

Enter your CPM rate (check your ad network dashboard for your actual rate).

View estimated daily, monthly, and annual ad revenue.

CPM Rate Benchmarks by Niche
Content Niche	Typical CPM Range
Finance / Insurance	$15 – $50+
Legal	$10 – $40
Health & Fitness	$5 – $20
Tech / Software	$8 – $25
Entertainment	$1 – $5
General / News	$0.50 – $3

Ad Revenue Calculator FAQ

What is RPM vs CPM?

CPM is what advertisers pay per 1,000 ad impressions. RPM (Revenue Per Mille) is what publishers actually receive per 1,000 page views, after the ad network takes its cut. Google AdSense, for example, pays ~68% of CPM to the publisher.

What CPM should I expect as a new site?

New sites with general content typically see $0.50–$3 CPM. Sites with high-value audiences (finance, legal, B2B) can earn $10–$50+ CPM. Geographic traffic matters significantly — US/UK/AU audiences command far higher CPMs than developing countries.

How many page views do I need to earn $1,000/month?

At a $2 CPM, you need 500,000 monthly page views. At a $10 CPM, only 100,000. Focusing on high-CPM niches or improving audience quality can multiply earnings more than raw traffic growth.

Do more ads per page increase revenue?

Up to a point. More ad units increase impressions per visit, but too many ads harm user experience, increase bounce rate, and can trigger ad quality penalties from networks.